Create your own unique online brand

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Your Passion
Branding has evolved from nonsensical trademark names to descriptive
words that tell people who you are and what your passion is in life. Take, for
instance, Xerox: this name had no real meaning until the machines came out
and people used them as a common meaning for photocopying papers. While
the brand is now known worldwide, the brand has been completely diluted
into a generic meaning that is hard to defend as being unique and expressive
of a company brand. In order to create a brand name today, you want to
give special attention to the qualities that make this name unique and how it
is descriptive of what you do or who you are in business or life.


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